Nexus Padel is executing over 20 concurrent projects, many of which involve IT systems — from CRM consolidation and e-commerce upgrades to sustainability tracking and acquisition integrations. Alicia’s team is constantly pulled into overlapping initiatives, often without full visibility into: Which…
IT Lead – Intro
Alicia leads Nexus Padel’s IT & Digital Systems team, overseeing the company’s technology infrastructure, business applications, and digital innovation across 13 cities in Europe and North America. Her responsibilities include: Managing core systems like SAP S/4HANA (ERP), Dynamics (CRM), e-commerce platforms, and…